“Alex provided the missing link—the ability to develop
a comprehensive, high-level approach to marketing and communication
strategy for our clients that merges their traditional campaigns with
online and interactive media technologies.”
- Laura Harrington, Principal, Balance Technology Group
"Kasten Consulting conducted a thorough strategic analysis
of the Net Impact website that provided us with insightful feedback
and excellent ideas. I would definitely recommend his work to others"
– Liz Maw, Executive Director, Net Impact
Recent engagements
Through a partnership with IT development and consulting firm Balance Technology Group, Kasten Consulting is offering strategic communication planning services to existing and new clients in the area of online and digital media technologies. Kasten worked with Balance to:
- Assess current online presence and develop strategies to maximize functionality and build community and credibility
- Assess new technologies and services for offline / online integration
Kasten Consulting recently developed a strategic plan for Net Impact, the non-profit network of emerging business leaders committed to using the power of business to create a better world. The broad strategic plan was designed to help the non-profit optimize its Web presence.
When the organization embarked on an overhaul of its Web presence,
Liz Maw, Executive Director, stated that the overarching goal of the
redesign was “to leverage the Internet far beyond what we do now.”
Specifically, Net Impact aimed to build its online community by growing
membership, increasing donations, enhancing its content offerings, and
facilitating change through online activism on the grassroots level.
Reflecting Net Impact’s current needs, our strategic memo proposed
a broad strategy to build the online community through branding, content
development, advocacy, and donor activity. Activities included:
- Site audit of current online environment
- Recommendations for dynamic content, webinars, and webcasts
- Strategies for developing brand recognition
- Strategies for community building and e-advocacy
Kasten Consulting helped Net Impact expand its reach, grow membership and donor activity, and facilitate broader participation in the organization's vision.
