"Kasten Consulting understands the relationship between marketing
and new business development. Their insight into the proposal process,
new media technologies, and communication strategies gives us the edge
we need in a competitive market."
- Carmen Wiedenhoeft, Managing Director, Scholars Resource
Recent engagement
Kasten Consulting's strategic relationship with Scholars Resource, a marketplace of high quality digital images for teaching art history, provided proposal development expertise on a series of new business opportunities. Areas of the engagement included:
- Consulting on overall message
- Development of key differentiators
- Design of layout and packaging
- Development of reusable boilerplate content for quick-turnaround opportunities
One of the key challenges with Scholars Resource, a small family run organization, was to expands its footprint in the face of competition from larger, more established art image providers and communicate its distinct value to its prospective clients.
Kasten Consulting addressed Scholars Resource's challenges by developing differentiating messaging and themes, and by integrating these themes throughout it boilerplate content.
