"I've known Alex professionally for fifteen years, and have
been consistently impressed by his gifted ability to synthesize research
and business strategy. His articulate, innovative, and straightforward
style has contributed to the bottom line on several projects I've been
involved with over the years."
- John Stewart, Director of Design, AOL
“Alex has a great ability to be both visionary and practical
at the same time. He knows what questions to ask and what angles to
consider. I've learned much from working with him and collaborating
with him over the years. I consider him an important colleague, and
he's a great management asset wherever he is.”
- David Clevinger, Senior Director, Web Content and Products, Universal
Sports
Alex Kasten has covered developments in emerging media technologies for nearly 20 years. As an editor, contributor and analyst, Alex has authored numerous articles and columns in the area of multimedia technology and related applications.
Selected articles
Off-computer:
CD-ROM and the Game Machines
From E-media Professional
A feature article that examines of the burgeoning video game industry
from a manufacturing and marketing standpoint, with special attention
paid to emerging technologies and survival in a volatile marketplace.
Sonic Boom
From Multimedia Producer
An in-depth profile of Washington, DC-based multimedia development company,
Sonic Images. Based primarily on in-depth interviews with senior management
and select clients, this behind-the-scenes article examines the creative
philosophy and growth strategy of an innovative multimedia production
company.
Does Microsoft
Know Games? and other columns
From Video Software Magazine
Featured columnist covering interactive entertainment and insights into
leading-edge hardware developments and software applications.
Selected thought leadership and market analysis
Next-Generation Enterprise Collaboration: The Case for Deploying
Open Source Solutions
White paper for Rivet Logic Corporation
Written for Rivet Logic, an award-winning open source consulting and
systems integration firm (and Signal Marketing Group client), that defines
the business benefits of implementing open source collaboration and
community solutions inside the enterprise. Available upon request or
at www.rivetlogic.com.
Defining the Black Bag for the 21st Century: The Evolution of
Mobile eHealth Applications
Strategic Insights report for The Diffusion Group, October 2007
A market research report (available through The
Diffusion Group) targeting application developers, healthcare practitioners,
device manufacturers, healthcare IT professionals that provides a roadmap
of the mobile eHealth space through qualitative analysis and forecasting.
