"I worked with Alex over the past year on the branding and
positioning of the Building Wellness Institute. His ability to differentiate
and communicate the benefits of sustainable initiatives had a profound
effect on the success of the business’s growth. He’s an
extremely talented team player with vision and dedication toward achieving
his client's goals."
- Marion E. Stecklow, Executive Director
Building Wellness Institute
Recent engagement: Building Wellness Institute
As a member of the Signal Marketing Group leadership team, I helped
spearhead the successful launch of a sustainable cleaning and consultling
business. As director of communications, I led all internal and external
communication efforts. Key accomplishments included:
- Developing business model, defining and monetizing service areas
- Creating organizational structure, sales primer and initital sales strategy
- Conceiving Web site architecture and writing all Web copy
- Authoring all marketing material, including case studies and thought leadership pieces
- Managing all external communication, including: directing media outreach efforts to trade and mainstream publications; fielding press inquiries; developing talking points and messaging
