Kasten Consulting   Communication and Emerging Media Strategies  

Alex Kasten

Alex S. Kasten
Communication strategist + writer

As a multi-talented strategist, Alex helps businesses and non-profits develop successful communication and marketing programs, with a specific focus on integrating Web 2.0 capabilities into the traditional mix for optimal results. For 15+ years, Alex has helped commercial and non-profit organizations build brands, engage audiences, and generate revenue through media outreach, online community building, and compelling print and Web content. Throughout a career spanning multiple media, Alex has been recognized for his unique ability to bridge creative and technical teams, synthesize and communicate complex information, and turn raw ideas into successful solutions.

As a writer with broad experience developing compelling Web content, and writing feature articles, thought leadership pieces, and market analyses, Alex has deep subject matter expertise in online health information and related user interface issues, interactive media, business-to-business strategies, and issues related to the benefits sustainable business. His articles have been featured in publications ranging from The Washington Post to Bicycling Magazine.

Alex Kasten holds an M.A. in Communication from The Johns Hopkins University with a focus on digital technologies and a B.A. from Connecticut College, where he graduated with distinction and received the Claire Garber Goodman Award for his leadership in advancing the values of Anthropology. A native of Washington, DC, Alex lives in Bethesda, Maryland with his wife and their two sons.